Tag Archive

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Published on 01/23/2020 By Mr. Hopkins

Grehan also settles the long-running dispute over who coined the term search engine optimization. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Andrea Cruz Lopez on Google Ads expanding match types

Published on 11/30/2019 By Mr. Hopkins

Learn from a PPC expert on how to control your spend with the constant Google Ads changes. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google

Published on 11/11/2019 By Mr. Hopkins

It was an honor and privilege to interview Danny Sullivan, someone I have worked closely with at this site for about 15 years. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Tell your brand’s story through video ad sequencing

Published on 11/04/2019 By Mr. Hopkins

SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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