Tag Archive

TF-IDF: The best content optimization tool SEOs aren’t using

Published on 07/07/2019 By Mr. Hopkins

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using insights to find new audiences to test for awareness campaigns

Published on 03/18/2019 By Mr. Hopkins

Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using automation to boost PPC performance

Published on 02/19/2019 By Mr. Hopkins

Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to keep PPC accounts healthy when using automation

Published on 02/05/2019 By Mr. Hopkins

Why reports alone don’t cut it anymore in the fast-paced world of automated PPC Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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