Tag Archive

Using insights to find new audiences to test for awareness campaigns

Published on 03/18/2019 By Mr. Hopkins

Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using automation to boost PPC performance

Published on 02/19/2019 By Mr. Hopkins

Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to keep PPC accounts healthy when using automation

Published on 02/05/2019 By Mr. Hopkins

Why reports alone don’t cut it anymore in the fast-paced world of automated PPC Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table

Published on 09/22/2018 By Mr. Hopkins

Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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