Tag Archive

Will RSAs help or hurt your account? This script will help you figure it out

Published on 03/05/2020 By Mr. Hopkins

The best way to determine the effect of an automation like RSAs is to test them with a Campaign Experiment, a feature available in both Google and Microsoft ad platforms. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Automatically manage exclusions with this bad placement cleaner script

Published on 02/10/2020 By Mr. Hopkins

This script creates exclusions lists to assign to campaigns at the account level. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Compare and monitor performance of manual and Smart Bidding strategies with this script

Published on 08/15/2019 By Mr. Hopkins

This script helps you monitor performance to make informed decisions about what’s working in Google Ads. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script

Published on 07/13/2019 By Mr. Hopkins

Here’s a script that pulls a report on ad performance based on copy length. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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