Tag Archive

Fighting brand fatigue through A/B testing

Published on 01/25/2019 By Mr. Hopkins

Here’s how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Rich Results testing tool now supports code editing

Published on 01/07/2019 By Mr. Hopkins

You can now edit the code in the rich results test and see what those edits do in real time. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons

Published on 12/17/2018 By Mr. Hopkins

Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual test. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

When your ad testing strategy is just plain wrong

Published on 10/11/2018 By Mr. Hopkins

Rigorously testing your ads is a good thing… unless you’re testing the wrong things and tweaking your campaigns based on flawed conclusions. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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