Tag Archive

Let’s kill the hourly rate: We are leaving money on the table

Published on 11/07/2019 By Mr. Hopkins

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons

Published on 12/17/2018 By Mr. Hopkins

Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual test. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table

Published on 09/22/2018 By Mr. Hopkins

Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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