Tag Archive

Google Ads bringing click share to Search campaign competitive metrics

Published on 02/12/2019 By Mr. Hopkins

The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google releases Target Impression Share, its latest Smart Bidding strategy

Published on 11/17/2018 By Mr. Hopkins

The automated bidding feature aims to maximize reach and awareness. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Ads enhances Overview tab, makes it easier to save, share reports

Published on 09/11/2018 By Mr. Hopkins

Updates include the ability to add or exclude search queries from the Overview tab. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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