Tag Archive

TF-IDF: The best content optimization tool SEOs aren’t using

Published on 07/07/2019 By Mr. Hopkins

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms

Published on 04/01/2019 By Mr. Hopkins

Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEOs frustrated by Google’s belated pagination announcement

Published on 03/22/2019 By Mr. Hopkins

Apparently, people don’t like being kept in the dark. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations

Published on 03/14/2019 By Mr. Hopkins

Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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