Tag Archive

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

Published on 02/25/2020 By Mr. Hopkins

The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Published on 01/23/2020 By Mr. Hopkins

Grehan also settles the long-running dispute over who coined the term search engine optimization. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Does SEO Still Have a Role to Play?

Published on 03/28/2013 By Mr. Hopkins

With social such a factor for businesses today, it’s easy to overlook the tried and true in search of the new and shiny.  At the last two conferences I’ve attended, it’s a theme that’s surfacing: if we’ve got social, and it drives business, do we need to invest in SEO? For those reading this blog, […]

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