Tag Archive

Let’s kill the hourly rate: We are leaving money on the table

Published on 11/07/2019 By Mr. Hopkins

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google doc rekindles myth that click-through rate affects rankings

Published on 02/21/2019 By Mr. Hopkins

Google has said they do not use click data for search ranking purposes but here is a document from Google that triggers confusion around the topic again. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: SMX East early bird rate ends soon, better reporting in Google Search Console & more

Published on 08/07/2018 By Mr. Hopkins

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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