Tag Archive

3 tips for optimizing paid social campaigns for seasonality

Published on 03/01/2020 By Mr. Hopkins

How retailers can make their seasonal social ad dollars go further. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Published on 01/23/2020 By Mr. Hopkins

Grehan also settles the long-running dispute over who coined the term search engine optimization. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The big comings and goings in paid search 2019 that will shape how we market in 2020

Published on 01/02/2020 By Mr. Hopkins

Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Published on 12/29/2019 By Mr. Hopkins

Here are 5 tips from our PPC community we think are worth a second look. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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