Tag Archive

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Published on 10/09/2019 By Mr. Hopkins

Calls are an important source of first-party data, often neglected by marketers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Store visits now available for Google Ads smart bidding optimization

Published on 09/22/2019 By Mr. Hopkins

Now smart bidding can take foot traffic and online conversion actions into account. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

TF-IDF: The best content optimization tool SEOs aren’t using

Published on 07/07/2019 By Mr. Hopkins

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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