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Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Published on 10/06/2019 By Mr. Hopkins

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Play ‘Brand Offense’ to win at search

Published on 09/12/2018 By Mr. Hopkins

Live webinar: Thursday, September 20, at 1:00 PM ET (10:00 AM PT). Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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