Tag Archive

Back to basics: Understanding your paid search metrics

Published on 11/27/2019 By Mr. Hopkins

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

There are fundamental problems with relying only on Domain Authority metrics

Published on 02/28/2019 By Mr. Hopkins

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads bringing click share to Search campaign competitive metrics

Published on 02/12/2019 By Mr. Hopkins

The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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