Tag Archive

Soapbox: Brand authority is the most underrated marketing goal

Published on 03/03/2020 By Mr. Hopkins

A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Parse.ly looks to solve content marketing attribution challenges

Published on 10/28/2019 By Mr. Hopkins

A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video marketing tops list of marketers’ priorities, voice search ranks low

Published on 08/27/2019 By Mr. Hopkins

According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Published on 04/05/2019 By Mr. Hopkins

Paid-search ranked near the bottom of the list for 2019. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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