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How to breathe fresh life into evergreen content (and get fresh traffic, too)

Published on 12/03/2019 By Mr. Hopkins

John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

In response to Google change, Yoast SEO will opt users into all snippet features by default

Published on 09/29/2019 By Mr. Hopkins

The change comes with versions 12.2, coming October 1. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Leaning into SEO as Google shifts from search engine to portal

Published on 06/18/2019 By Mr. Hopkins

How to prepare your company for Google’s new customer journey for search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google moves hotel pricing chart into the SERP

Published on 05/24/2019 By Mr. Hopkins

By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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