Tag Archive

Are your Google text ads getting truncated? Here’s what to consider

Published on 08/16/2019 By Mr. Hopkins

Cut off expanded text ad headlines and descriptions aren’t new, but you may have noticed it more lately. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Here’s how Google Ads’ new keyword selection preferences work

Published on 08/09/2019 By Mr. Hopkins

A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Here’s the content Google aims to keep out of featured snippets

Published on 06/13/2019 By Mr. Hopkins

If you want to show in Google’s featured snippets, be sure you’re clear on the content policies for them. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Here’s how digital word of mouth and search have converged

Published on 04/19/2019 By Mr. Hopkins

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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