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Leaning into SEO as Google shifts from search engine to portal

Published on 06/18/2019 By Mr. Hopkins

How to prepare your company for Google’s new customer journey for search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What clients expect from their PPC agency

Published on 05/26/2019 By Mr. Hopkins

Keep clients happy with in-person meetings and short, frequent check-ins. It is as critical to a healthy relationship as delivering the numbers they want. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 ad copy mistakes keeping you from paid search success

Published on 05/15/2019 By Mr. Hopkins

Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Save your grant account from suspension with this script

Published on 01/29/2019 By Mr. Hopkins

Columnist Daniel Gilbert shares a script to help you identify negative phrases to improve CTR and QS for grant accounts at risk of suspension. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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