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Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Published on 10/09/2019 By Mr. Hopkins

Calls are an important source of first-party data, often neglected by marketers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Gift-giving shopping behavior from religious holidays to relationships and beyond

Published on 10/03/2019 By Mr. Hopkins

New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy

Published on 09/02/2019 By Mr. Hopkins

Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research

Published on 08/26/2019 By Mr. Hopkins

Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google’s review gating policy. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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