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How to breathe fresh life into evergreen content (and get fresh traffic, too)

Published on 12/03/2019 By Mr. Hopkins

John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Overtime: Starting fresh with new match types and account structures

Published on 04/16/2019 By Mr. Hopkins

PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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