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Exact match? Our contest to rename it for Google is sealed with an -ish

Published on 12/12/2018 By Mr. Hopkins

Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company’s not-so-exact match. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Vote for the final winner in our “exact match” naming contest

Published on 12/05/2018 By Mr. Hopkins

We’ve tallied up the entries in our wholly unauthorized vote to rename exact match. It’s time to choose a winner! Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s exact match close variants expand again: Now include same meaning variations

Published on 09/07/2018 By Mr. Hopkins

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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