Tag Archive

How to breathe fresh life into evergreen content (and get fresh traffic, too)

Published on 12/03/2019 By Mr. Hopkins

John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Parse.ly looks to solve content marketing attribution challenges

Published on 10/28/2019 By Mr. Hopkins

A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

TF-IDF: The best content optimization tool SEOs aren’t using

Published on 07/07/2019 By Mr. Hopkins

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Here’s the content Google aims to keep out of featured snippets

Published on 06/13/2019 By Mr. Hopkins

If you want to show in Google’s featured snippets, be sure you’re clear on the content policies for them. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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