Tag Archive

Using insights to find new audiences to test for awareness campaigns

Published on 03/18/2019 By Mr. Hopkins

Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: DuckDuckGo growth, YouTube campaigns & ABM measurements

Published on 01/06/2019 By Mr. Hopkins

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adds pay for conversions bidding in Display campaigns

Published on 12/16/2018 By Mr. Hopkins

Display advertisers can pay for conversions rather than clicks or impressions. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Ask an SMXpert, Google update fully rolled out, paid search campaigns & more

Published on 08/09/2018 By Mr. Hopkins

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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