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People choosing trusted brands but marketers pulling brand campaigns

Published on 05/01/2020 By Mr. Hopkins

Performance marketing is winning, just as consumers may be putting more emphasis on brands. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Overtime: How to run effective top-of-funnel search campaigns

Published on 04/02/2020 By Mr. Hopkins

Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More PPC advertisers pause campaigns amid coronavirus upheaval

Published on 03/16/2020 By Mr. Hopkins

For many marketers, last week was a tipping point as the U.S. grappled will coronavirus measures. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 tips for optimizing paid social campaigns for seasonality

Published on 03/01/2020 By Mr. Hopkins

How retailers can make their seasonal social ad dollars go further. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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