Tag Archive

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Published on 10/06/2019 By Mr. Hopkins

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX replay: Brand to demand, the full funnel approach

Published on 07/24/2019 By Mr. Hopkins

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Decompose your ads, not your brand

Published on 06/11/2019 By Mr. Hopkins

It’s time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final version. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Fighting brand fatigue through A/B testing

Published on 01/25/2019 By Mr. Hopkins

Here’s how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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