Tag Archive

Decompose your ads, not your brand

Published on 06/11/2019 By Mr. Hopkins

It’s time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final version. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Fighting brand fatigue through A/B testing

Published on 01/25/2019 By Mr. Hopkins

Here’s how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Play ‘Brand Offense’ to win at search

Published on 09/12/2018 By Mr. Hopkins

Live webinar: Thursday, September 20, at 1:00 PM ET (10:00 AM PT). Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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