Tag Archive

How advertising rates vary by category on Amazon

Published on 10/13/2019 By Mr. Hopkins

You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Published on 10/06/2019 By Mr. Hopkins

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy

Published on 09/02/2019 By Mr. Hopkins

Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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