Tag Archive

The data behind incrementality on Amazon

Published on 03/08/2020 By Mr. Hopkins

The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign structure. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Who’s winning on Amazon right now?

Published on 01/30/2020 By Mr. Hopkins

The winning advertisers understand how third-party sellers, algorithm-driven metrics and Prime work in the Amazon ecosystem. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

Published on 12/14/2019 By Mr. Hopkins

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass

Published on 11/21/2019 By Mr. Hopkins

It’ll take less than 10 minutes and the All-Access pass is worth nearly $ 2,000. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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