Tag Archive

Google’s exact match close variants expand again: Now include same meaning variations

Published on 09/07/2018 By Mr. Hopkins

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Published on 07/31/2018 By Mr. Hopkins

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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