Conductor adds audience demographics and social media analytics to Searchlight platform

Multi-channel analytics are also available in a closed beta.

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Google updates Search Quality Evaluator Guidelines

The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.”

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Microsoft goes open source with one of its Bing algorithms

Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries.

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3 ad copy mistakes keeping you from paid search success

Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.

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