New site Hotspot Law like ZocDoc for lawyers

The startup is entering a mature vertical but one “in need of an upgrade.”

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Heard from Google, the biggest trends impacting PPC are privacy and automation

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ticket reseller Viagogo suspended from Google Ads

Industry groups had been calling on Google to stop accepting advertising dollars from the reseller.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google made 3,200 changes to search in the past year

Do not sit idle. As Google continues to make changes, you should continue to invest in improving your web site.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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