Systematically upgrade your existing content: Here’s how (and when) to do it

Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks.

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Google to experiment with more desktop search changes after favicon/black ad label rollout

Expect more changes to how your search snippets in Google search are rendered on desktop.

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Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Grehan also settles the long-running dispute over who coined the term search engine optimization.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Want to speak at SMX Advanced? Submit pitches today

Here’s the challenge for the 2020 show: Help us program the most advanced search marketing show … ever.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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