How advertising rates vary by category on Amazon

You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

When parsing ‘Googlespeak’ is a distraction

It’s easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

Key SEO tasks can now be fully automated according to the company.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Calls are an important source of first-party data, often neglected by marketers.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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