Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy

Company says the approach only delivers marginally better traffic to competitors’ sites.

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Using insights to find new audiences to test for awareness campaigns

Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager.

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Building an attribution strategy

Incomplete data leads to ineffective marketing strategies.

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SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations

Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.

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